Digital Reporting Analyst - Remote
Auto req ID: 9388
Title: Digital Reporting Analyst - Remote
Job Function: Digital
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
Shift: SHIFT1
At Harley-Davidson, we are building more than machines. It s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
This role will be remote. Ideally, candidates will be located in one of the following areas: Boston, Chicago, Dallas or Milwaukee.
Job Summary
The Digital Analyst will be responsible for the development, management, and oversight of the digital reporting for the full organization, providing data driven and actionable insights and measurement of company performance against targets. The analyst will develop a detailed understanding of the key data sources, their owners and their utilizations, and identify, build and maintain the key business metrics for the digital team and across the business groups. This analyst must have excellent analytical skills, be detail-oriented and tenacious in their ability to track down data to drive meaningful insights, and work well within a team.
Job Responsibilities
Analyze the results of digital marketing and ecommerce initiatives across several channels, including website, media, social, mobile, email and video
Contribute to digital campaign and web measurement strategies
Create dashboards, reports and presentations that clearly synthesize learnings and actionable insights/recommendations
Monitor team performance against targets and perform required deep dives when needed
Maintaining knowledge and documentation on key systems and data sources
Communicate and present findings to colleagues and senior leaders
Education Requirements
Bachelor's Degree PreferredEducation Specifications
- Bachelor's Degree in Advertising, Business Administration, or related area is preferred
Experience Requirements
2
years of relevant experience in a related role
Excellent interpersonal and collaboration skills
Experience working in agile and lean environments
Familiarity with the platforms and tools is a plus:
Axciom
SAP
Salesforce
Google Search Ads 360
Google Search Console
Adobe Analytics
Facebook Business Manager
Alteryx
Tableau
Microsoft PowerBI
DOMO
BrightEdge
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here.
Applicants must be currently authorized to work in the United States.
Direct Reports: No
Travel Required: 0 - 10%
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is eligible for domestic relocation assistance (within posted country)
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