Marketing Generalist
The Marketing Generalist collaborates with Glue Dots internal marketing team to develop, execute, and measure internal and external marketing initiatives.
Duties include research, analysis, advertising materials development, direct mail, website content development, organization of product expositions, exhibiting at trade fairs and conventions, proposal development and preparation of reports to assist with marketing initiatives and planning for Glue Dots consumer and industrial brands.
Receives considerable project direction from Marketing Manager and may spend the majority of time working on assigned segments of a project.
Responsibilities :
Supports marketing initiatives through the development and management of creative assets for social media, inbound marketing, outbound marketing, website, public relations, presentations and other marketing initiatives. Additionally, assists in the proofing and approval processes for marketing and communication materials
Collaborate in the creation of press releases, case studies and contributed articles
Assists in the development, maintenance and monitoring of website content via CMS system. Including but not limited to content, images, video, blog, etc.
Tracks and reports on earned media/consumer outreach efforts
Oversees the tracking and reporting of GDI product sampling and general marketing/communication resources. Including but not limited to literature, product samples, and promotional items
Assists in the planning, development, execution, and tracking of publications and media outreach
Conducts research as it relates to current and future marketing projects, competitive brands, markets and products as needed.
Assists marketing team in the development of fiscal year budgets and strategies.
Supports internal communication efforts through the creation and distribution of internal newsletters.
Coordinates the planning, execution, and tracking of the following items as it relates to trade shows:
Contracts, rentals, hotels, transportation, shipping logistics, maintenance and repair of booth structure, and scheduling of staff.
Attends assigned trade shows and manages set-up/tear-down as needed.
Works with sales team to qualify leads before, during and after each trade show.
Literature and sampling activities and inventory
Requirements : Bachelor's degree from a four year college in a related field of study and 1 - 3 years of related Marketing, Advertising and/or Public Relations experience. Experienced in Adobe Creative Suite. Familiarity with photography and video production and website CMS required. Other combinations of education and experience may be considered as equivalent at the discretion of Human Resources and the hiring manager.Estimated Salary: $20 to $28 per hour based on qualifications.
Duties include research, analysis, advertising materials development, direct mail, website content development, organization of product expositions, exhibiting at trade fairs and conventions, proposal development and preparation of reports to assist with marketing initiatives and planning for Glue Dots consumer and industrial brands.
Receives considerable project direction from Marketing Manager and may spend the majority of time working on assigned segments of a project.
Responsibilities :
Supports marketing initiatives through the development and management of creative assets for social media, inbound marketing, outbound marketing, website, public relations, presentations and other marketing initiatives. Additionally, assists in the proofing and approval processes for marketing and communication materials
Collaborate in the creation of press releases, case studies and contributed articles
Assists in the development, maintenance and monitoring of website content via CMS system. Including but not limited to content, images, video, blog, etc.
Tracks and reports on earned media/consumer outreach efforts
Oversees the tracking and reporting of GDI product sampling and general marketing/communication resources. Including but not limited to literature, product samples, and promotional items
Assists in the planning, development, execution, and tracking of publications and media outreach
Conducts research as it relates to current and future marketing projects, competitive brands, markets and products as needed.
Assists marketing team in the development of fiscal year budgets and strategies.
Supports internal communication efforts through the creation and distribution of internal newsletters.
Coordinates the planning, execution, and tracking of the following items as it relates to trade shows:
Contracts, rentals, hotels, transportation, shipping logistics, maintenance and repair of booth structure, and scheduling of staff.
Attends assigned trade shows and manages set-up/tear-down as needed.
Works with sales team to qualify leads before, during and after each trade show.
Literature and sampling activities and inventory
Requirements : Bachelor's degree from a four year college in a related field of study and 1 - 3 years of related Marketing, Advertising and/or Public Relations experience. Experienced in Adobe Creative Suite. Familiarity with photography and video production and website CMS required. Other combinations of education and experience may be considered as equivalent at the discretion of Human Resources and the hiring manager.Estimated Salary: $20 to $28 per hour based on qualifications.
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