Search Marketing Specialist

Company Name:
Zeon Solutions
Join one of the fastest growing companies alongside some of the most highly regarded talent in the industry! Despite the economic downturn, Zeon Solutions has been experiencing exponential growth! We've been awarded the #1 ranking for the Fastest Growing Firms in Milwaukee, 103rd ranking in the Inc 500 America's Fastest Growing Private Companies and have ranked #6 in the Inc's Top 50 in the IT industry, plus many other awards!
We offer amazing personal and professional growth opportunities, excellent work/life balance and awesome work hard/play hard culture and competitive salary and second to none benefits package including, but not limited to: Medical, Dental, Vision, Matched 401(K), Tuition Reimbursement, Paid Training and Professional Seminars, Gym Membership Reimbursement, Paid Parking, Free Snacks and drinks, etc.

This Search Marketing Specialist will facilitate the day to day management of search marketing programs. This role will be responsible for the creation, optimization, and execution of client search initiatives. This position requires an individual that can manage multiple tasks at once and independently manage their own time. Attention to process and detail is a must. This person must be passionate about search engine marketing (SEO & PPC) and personally vested in setting the industry standards for Zeon Solutions.

Search Marketing Specialists are responsible for day to day progress of their client's search engine marketing campaigns and ensuring timely completion and success of projects. Additionally, this individual will be responsible for:
Create, manage and execute search marketing strategy, including search engine optimization and pay-per-click advertising and web project management.
Assist in management of assigned client relationships, including growth of accounts.
Extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives.
Knowledge and proven abilities with Google products, particularly Google Analytics and Google AdWords.
Strategic, proactive and creative thinking - always focusing on innovative, but measurable client solutions.
Generate campaign performance reports for the clients, including the ability to recognize and correct any data irregularities.
Evaluate the clients' websites; understand their online goals and objectives. Develop keywords and phrases relevant to the clients' business model.
Develop keyword advertising copy /communicating according to the search engine specifications and guidelines and meeting the clients' objectives on key performance indicators.
Daily management of clients' media budgets.
Interpret client requests and translate those requests into actionable business activity.
Staying informed on evolving search landscape channels, tools, trends and providing insight both internally and externally.

Required Education, Skills, and Experience:
Bachelor's degree from a four-year college or university
Online marketing experience (preferred)
Search engine optimization and/or pay-per-click advertising experience (preferred)
Experience using bid-management & reporting tools (preferred)
Disciplined in which strong creative thinking and/or analytical skills are leveraged
Strong desire to work within search marketing and other emerging and/or search channels
Ability to work independently and manage time effectively
Technical proficiency, particularly with Excel, Word, and PowerPoint; includes the ability to quickly learn new desktop applications
Excellent written and verbal communication and presentation skills
Solid interpersonal and teamwork abilities and ability to work without supervision
Demonstrated critical thinking and problem solving abilities

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